THE PROGRAM IS AVAILABLE IN THE ACADEMIC YEAR 2020/2021
BUSINESS MANAGEMENT
Mode of study:
Recruitment information http://www.ue.wroc.pl/candidates/
General information
This program is designed for those wishing to undertake studies in general business management and business administration. The program has a particular emphasis on the development of skills
and competencies necessary to manage effectively in both local and global environments. Students will study business theory and how to apply it using functional and reliable tools. Those who go
through the program graduate with a skill set that makes them attractive to employers and natural leaders in the business world. Apart from good understanding of organizational functions
(strategy, marketing, finance, processes, projects), the program teaches: problem solving, leadership skills, communication skills, teamwork, commitment to ethics and environmental awareness.
Student profiles
The graduate of Master of Business Management program has a good understanding of organizations and challenges faced by managers. The graduate is ready to play leadership roles in different
institutions, as well as act as functional manager specializing in international markets, human resources, strategy or marketing and PR.
Career prospects
- Managerial careers in businesses
- Strategic roles in organizations
- Managerial roles in international markets
- Specialist positions in marketing, PR, market analysis, strategy
MODULES
The module Human Resources Management prepares students to manage people in organizations, with an emphasis on employee development such as training, career management and relocation. The module
enhances students’ managerial competencies through development of skills, knowledge and attitudes which are the most needed in managerial work. It presents also basic knowledge in occupational
psychology and work-life balance initiatives. The module allows to go deeper into the self description by using psychological tests.
In the modern economy, every enterprise, regardless of its size and field of activity, will not succeed without the strategic implementation of effective corporate communication and PR. As part of
the module, students will gain knowledge and competences in the field of creating corporate identity and internal communication, media relations, sponsoring, event management and crisis management.
Strategic Management and Leadership module equips students with the skills needed to take on leadership positions in organizations and manage strategic challenges facing businesses. The offered
courses develop both “soft skills” of the leader (Leadership and Communication and Negotiations), and “hard skills” needed in strategy design (Digital Transformation Strategy and Strategic
Thinking).
The module is designed to familiarize students with different aspects of decision making process and management of a company in the international context. After this module students will be able to
use different tools useful in analytical process, prepare and conduct market research, manage international teams, and design business models for international markets.
